Who Thought THAT One Up?!
There was outcry from the beauty blogging community last week as MAC and Rodarte unveiled possibly the least sensitive beauty range to hit the shelves since, well, sandpaper. Their brand new make up collection is inspired by the Mexican city of Juarez - known for its murder rate, and for the mysterious disappearances of hundreds of women who work in the factories at night. Products with names such as ‘Ghost Town’ and ‘Factory’, and an ad campaign that featured gaunt-looking models haunted by hooded shadows, were met with a general feeling of shock and disbelief by customers.
The outcry was strong enough to prompt the two brands into issuing a statement saying ‘we understand that product names in the MAC Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way. We are changing the product names in the M·A·C Rodarte collection.’