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Wanted, by Helena Rubenstein

Wanted, the new fragrance by Helena Rubenstein is all about love; intense, carnal, intriguing love, and the 'mysterious link that binds a woman to her lover.' (Or so the blurb says.) The campaign is fronted by the gorgeous Demi Moore and, while the smell itself didn't quite make us think of the mysterious bond between a man and woman, it did make us think of woody, creamy, lushness in a bottle that we simply must have right now. In one word, yum.

The keynotes of the perfume are Wood Magnolia and Iris Cream and the bottle - understated and chic, comes from artist Hervé Van Der Straete (try pronouncing that in a drinking game.)

Check out behind the scenes footage of Demi filming the Rubenstein Wanted campaign.

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