Yves Saint Laurent has found itself in a spot of bother over the ad for its Belle d'Opium adverts, which feature French actress Melanie Thierry...wait for it...dancing. Can you believe it? The nerve of some people!
No no, of course, it's more complicated than that. Critics say the ad simulates drug use, as Thierry can be seen running her finger down the inside of her forearm, in a manner which *might* suggest intravenous drug use. The ad received thirteen complaints from members of the public, and the Advertising Standards Authority has now banned it from UK television.
Now, we don't want to get anyone's luxury lingerie in a twist here, but we're struggling to see the link. Indeed YSL's spokesman has said: 'In a consumer test in France before the advertisement was broadcast, no connection with drugs was perceived'. In fact our main complaint would be that her nice white dress is getting dragged along the floor, isn't THAT the true crime here? See for yourself, what do you think?
It's unlikely to do the brand too much harm. YSL's Opium perfume has been around since 1977 and courted its fair amount of controversy in that time. With the ad still available on YouTube, this little scandal is sure to generate a fair amount of interest from people curious to see what the fuss is about. *looks in mirror. points finger*