Now if you were Sarah Jessica Parker and you had to launch a new perfume under the guise of your alter-ego Carrie Bradshaw, what would you call it? Big? My ladies? Manolo? Cosmopolitans? Nuuup. New York!

SJP is using Carrie Bradshaw to plug her new fragrance, SJP NYC, which is set for a February 2010 release. The marketing blurb says: "A large part of the inspiration is what I now understand to be people's impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them - a real sense of freedom and possibilities, a love for the city around her, and, of course, fashion."

The perfume is described as 'light and floral' and the collection includes a body lotion, Eaux De Toilette in three sizes and a bracelet containing perfume, which will be launched in May. The packaging is colourful and fierce and matches the Oscar Della Rentas dress SJP wears in the advert (see photo above.) Roll on February!

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