Shock over child model pics
French label 'Jours apres lune' has come under fire in the UK and US for using young girls to advertise the fashion line's 'loungerie' collection. The range features camisoles, bras and lingerie for girls aged between 4 and 12. In the ad campaign, the children are styled to look like adults, some dressed as Amy Winehouse and Brigitte Bardot, while the adults are styled as children. Zut alors, those boundary smashing French! Fashionista.com have been highly critical of the ad campaign, arguing, 'What’s disturbing about Jours Après Lunes is... that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is.' French and Italian adverts use young children in campaigns that are more overtly sexualised than the UK, but it is not often that they provoke the outcry that has accompanied the 'Jour' pictures.
According to The Daily Mail, Marilisa Racco, author of Le Snob Lingeries said, 'It's cute when a little girl dresses up in her mom's clothing and jewelry and high heels. These pictures are not cute. It's entirely inappropriate to put a 4-year-old in a bouffant like she's Brigitte Bardot in And God Created Woman. It's inappropriate to sexualize children. A pearl-encrusted triangle bra on a little girl does not sit well with me. Recently, a lot of fashion magazines and fashion brands have come under fire for using kids in their photo spreads. I think that at least here stateside, this company will come under fire as well.'
So, fashionjunkies, what's your view? Are you shocked to the core, or dismissing the furore as the French using their classic 'wacky/kooky' approach ?