One Direction perfume release date

Firmenich, the Swiss-owned fragrance and flavour maker responsible for claiming it can recreate the ‘true’ scent of the human skin is releasing One Direction Perfume, a tribute to one of Britain and Ireland's hottest boy bands, One Direction. The perfume which was recently revealed first week of June is a special fragrance dedicated to their loyal fans.

The scent

In an unveiling event at ‘The Gherkin’ hosted by the band’s members Liam Payne, Louis Tomlinson, Zayn Malik, and Harry Styles, One Direction revealed the new perfume named after the group’s first song, “Moments” from the album, “Up All Night.” The perfume bottle is likened to a jewel crown with a silver lid. Inside, there is a fake pink flower while the box features photos of the members of One Direction. The perfume itself is a mixture of floral and fruity fragrance derived from pink grapefruits, wild berries and red currants. Jasmine, white patchouli and musk complete its floral notes.

The perfume will be launched exclusively at Harrods in August and to the rest of the UK from September 9 onwards. Elizabeth Arden is also going to launch the band’s first perfume in the US on August 29.

This is the first time that a boys’ band has actually launched their own signature scent. Even famous and legendary bands have no perfumes associated to their groups, so this is a feat for One Direction. A note written by hand and addressed to their fans was posted online saying, “We’ve loved every step of creating this special fragrance for you, our incredible fans. We are very proud of it and hope you love ‘Our Moment’ as much as we do.”


One Direction perfume will be sold from $33 to $61. There are also plans to release other product lines such as a body lotion, shower gel, and rollerball version of the band’s new scent. These are planned as gifts sets for the busy holiday season at the end of the year.

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