Megan Fox fronts Avon's 'Instinct' fragrance ad campaign
Megan Fox is the new face for beauty brand’s Avon's new “Instinct” perfume – for women and men - that will be launched this September in Europe, followed by the USA and the rest of the world in 2014.
Avon's European Fragrance Brand Manager Laura Clarke commented, 'When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance. No one evokes magnetic attraction better than Megan—men and women alike see her as a bold, captivating beauty. She’s the perfect face for a scent that’s intensely alluring.'
Fox isn’t new to putting her face and body forward for ad campaigns, just think the hot ads for Emporio Armani Underwear & Armani Jeans or Armani Code Pour Femme or electronics company, Sharper Image.
For Avon’s Instinct campaign, which was shot in an exotic and lush location, the sultry actress was posed in a jungle themed background.
In one, she is decked out in a super tight tiger printed halter style dress and in the arms of shirtless (obviously) Brazilian male model Marlon Teixeira, who is the face for the male fragrance, while in another shot she’s lying on the jungle floor in a colorful tribal dress and another is leaning against bamboo trees in a leopard printed dress.
The mom-to-be, (she is expecting her second child from husband/actor Brian Austin Green) said about her this new collaboration, 'When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances. I’m so excited to be a part of this brand I’ve always loved and respected.'
Describing the shoot in a backstage video, Fox said it was just something very ‘primal about it’ and ‘about letting go of inhibitions’ and ‘experiencing your self.’
Adding that the Instinct perfume has a‘floral’ and a ‘fruity’ scent and that it is a ‘sexy fragrance’ for ‘a sexy woman.’