Marilyn Monroe and Chanel N. 5, the legend continues
In 2012 Chanel made the revolutionary and audacious choice of having actor Brad Pitt promote the world famous fragrance Chanel N. 5, and now the French luxury brand has decided to use photos of the Hollywood legend and the most iconic diva of all times, Marilyn Monroe, to front their new campaign.
The late icon follows in the footsteps of other brand ambassadors that have included Audrey Tautou, Nicole Kidman and Catherine Deneuve, and of course most recently Brad Pitt, who have fronted ad campaigns for the perfume.
Screen icon Marilyn Monroe unwittingly became the face for Chanel N.5 making the fragrance, that was created in 1921 by Madamoiselle Coco Chanel, a global success, when she famously said in an interview in 1952 with Life Magazine – she was on the cover for the first time - that she wore "five drops of Chanel No. 5" and nothing else in bed.
Chanel dipped into the archives finding not only unpublished photos of the actress, but also an audio interview from 1960, while the American star was on the set of "Let’s Make Love", where she tells French Maire Claire’s journalist Georges Belmont her affair with the French perfume.
"You know they ask you questions like... What do you wear to bed ? A pajama top?... The bottoms of a pajama? A nightgown? So I said, 'Chanel No. 5' because it's the truth! And yet I don't want to say nude, but it's the truth."
That quote by the late actress put Chanel N.5 into the history books, and the new print and television campaigns will be launched in December.
This isn't the first time that a fashion house has used late screen sirens stars to promote their label, Dior in 2011 featured Grace Kelly, Marlene Dietrich, and also Monroe CGI'd into the J'Adore perfume commercial with Charlize Theron.