Lush cosmetics 'We believe in Love' compaign to support LGBT rights

As part of their Valentine’s Day campaign with some of their favorite products like Neon Love soaps, Prince Charming shower gel or Love Locket bath bomb, cosmetics company Lush has also announced a new campaign that speaks out against anti-LGBT discrimination in Russia.

With the 2014 Winter Olympics at Sochi that start on February 7, the British beauty brand that is also famous for promoting human and animal rights issues and fighting social injustice, will take the opportunity to show its support for gay rights and equal love through 700 of its stores in 40 countries, and are displaying signs proclaiming “We believe in Love”.

However, the company’s 63 shops in Russia will be unable to take part, as this would be an open violation of the ban that was implemented by President Vladimir Putin, which has received a worldwide media backlash.

Lush still hopes to keep the attention on Russia’s anti-gay propaganda legislation that criminalizes the promotion of "non-traditional sexual relations" to minors” to the rest of the world.

Lush stores will feature signs proclaiming “We believe in Love” and staff will encourage customers to paint pink triangles– which is considered as a global sign LGBT rights - on their bodies in solidarity with Russia’s LGBT community.

According to The Independent, Lush will also be organizing an LGBTQ (Lesbian, gay, bisexual, transgender and questioning) “carnival” to be held outside the Russian embassy in London on Valentine’s Day.

“Valentine’s Day is the perfect to time to stand up [for] everyone’s right for love. No country, company, or individual can stop love; all they can do is punish people for that love,” said Tamsin Omond, head of Lush campaigns.

“To do so – to forbid or criminalize love – is unnatural and cruel, so I am proud that we are standing in solidarity with LGBTQ people and campaigning for equal love.””.

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