Jason Wu to launch limited edition makeup collection with Lancôme
Jason Wuis set to collaborate with Lancôme on a limited-edition makeup collection, that will unveiled in September during the New York Fashion Week (September 5-12).
This will be the 31-year old Wu's first foray into the cosmetic world.
Wu release his own womenswear line in 2007 – with First Lady Michelle Obama as one of his top fans – she wore his designs at both inaugural balls making him world famous, and he was recently named the head artistic director at BOSS Women.
The 15-piece limited edition makeup collection will feature three eye-shadow palettes, a dark navy mascara, and a number of red lipsticks and nail polishes.
The packaging will feature Wu's signature grey color, his name naturally, and also Lancôme’s rose logo.
“Jason's vision of femininity and talent for designing clothing and accessories that truly embody a modern, elegant and stylish woman are directly in line with Lancôme’s brand equity. By partnering with Jason, we are able to reach an even more fashion savvy and sophisticated woman," said Silvia Galfo, Senior Vice President of Marketing.
"What was so intriguing about partnering with Lancôme, beyond the quality and luxury of their products, is the notion that the brand doesn't impose a model of beauty but rather invites women to embrace themselves. This is the embodiment of a truly sexy, modern and confident woman, much like the women I design for," said Wu.
Speaking to WWD, Wu also said: "I think make-up is one of the closest parts to fashion - it goes hand in hand in almost every single case. When you have great hair and make-up, it brings out the clothes even more. This is one of my favorite collaborations I've ever done."
Prices will range from $15 for the nail polishes to $49 for the 5-pan eyeshadow, and the collection that will be available at Bergdorf Goodman in New York or at Nordstrom stores.
This is not the first time that Lancôme has teamed up with a designer to launch a makeup collection.
The cosmetic brand released a collection with Lanvin's creative director Alber Elbaz this summer.