Gwyneth Paltrow: The New Face of BOSS Black Nuit Pour Femme
Gwyneth Paltrow has signed on as the face of BOSS Black Nuit Pour Femme. The elegant fragrance takes its inspiration from the iconic little black dress. Like the LBD, it’s versatile and accessible. The fragrance captures the femininity and elegance of the LBD, which are two qualities that match the fragrance’s new brand ambassador.
Gwyneth Paltrow isn’t only known as an Oscar-winning actress. She is also a singer, cookbook author, fashion icon, mother, and the wife of a musician.
The news that the 39-year-old star will become a brand ambassador for HUGO BOSS was announced by Gerd Von Podewils, Global Marketing Director for HUGO BOSS Fragrances, who said, ‘We are delighted to welcome Gwyneth Paltrow to the HUGO BOSS family as the face of our new BOSS Black female signature scent. Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success.’
Paltrow told press, ‘I was honoured and very happy to be chosen as the face of BOSS Nuit Pour Femme. To me, the BOSS woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive toward in my own life.’
When asked about the LBD concept she said, ‘I love the idea of basing a fragrance on a little black dress because it’s such a resolutely feminine concept but it’s so simple at the same time. I love how perfume can finish off an outfit and make you feel pulled together.’
Gwyneth Paltrow for BOSS Black Nuit Pour Femme campaign will feature TV, print, and online adverts.