When MAC launched its AIDS Fund Campaign earlier this year, fronted by Lady Gaga and Cyndi Lauper it was apparently the brand's most successful fundraising campaign yet. So it's no surprise to hear that MAC has asked Gaga to come back on board for 2011, but this time she's flying solo.
The MAC AIDS Fund has raised more than $190 million since it was founded in 1994, reports Grazia. With everyone's favourite pop minx as the poster girl once more, the fund is sure to continue this enormous success.
The first glimpse of the campaign reveals Gaga bathed in light, dripping in jewels and looking positively angelic. The images were shot by legendary photographer Nick Knight, with styling by Gaga's ever-faithful compadre Nicola Formichetti. It looks set to be another big year for The Gagarella...don't say we didn't warn you!