Beauty giants Dove have landed themselves in trouble after new adverts for their 'Visible Care' showergel have been criticised for seeming to suggest that their products can lighten skin, even placing a black model in front of a 'before' sign, with a blonde posing next to the 'after' image.
Dove told The Daily Mail, 'The ad is intended to illustrate the benefits of using Dove VisibleCare Body Wash, by making skin visibly more beautiful in just one week. All three women are intended to demonstrate the 'after' product benefit. We do not condone any activity or imagery that intentionally insults any audience.'
But bloggers don't agree, fuming that the 'Dove body wash turns black women into Latino women, into white women', one blogger wrote, 'At least, that's what one could possibly infer by the left-to-right before and after progression in this ad for Dove VisibleCare.' Another said,'Bye-bye black skin, hello white skin! (Scrub hard!) Can this ad possibly be real?
What do you think; unfortunate advertising or something more sinister?