David Beckham Inc

David Beckham is clearly a bit miffed that his good lady wife has cornered the fashion market, for the veteren footballer (yep, he's close to retirement), has plans for world domination in the 'lifestyle' arena. David will launch a third perfume, entitled 'Homme', as well as a 'bodywear' range. Bodywear = pants and vests.

Beckham's manager, Simon Fuller told WWD. 'David and I have a number of ambitious and exciting ideas in development across a broad range of categories, the next 10 years will see David evolve into being recognized, not just as an iconic sports figure, but also as an important entrepreneur.'

While David said, 'It proved to me that there is a real market for good-looking, well-made men’s bodywear', though the Essex millionaire then modestly added, 'I'm not sure my mum will be too happy seeing a billboard image of me in underwear again,' Er, we can think of a fair few people who will be...

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