Three bestselling celebrity perfumes to date
How would you like to smell like Beyonce? How about smelling like Jessica Simpson or Jeninifer Lopez? Celebrity perfumes might not actually be how our favourite celebrities smell like, but they represent a distinct connection to the celebrities that is quite fashionable and glamorous. Here are our top three bestselling celebrity branded perfumes we came to after summing up sales figures over time.
1. Jennifer Lopez's "Glow" perfume
In first place on our list of bestselling celebrity perfumes is Jeninifer Lopez’s “Glow” fragrance. Many people know Jennifer Lopez for her music and movie appearances, but few know her for her branded perfumes. Jennifer has put her name in more than 18 different perfume fragrances in collaboration with cosmetic giants like Coty. Her first and, perhaps, most popular perfume brand is “Glow”
"Glow" was launched in 2002 and went on to generate $100 million in sales in its first year. The sweet smelling fragrance is still considered her best selling since and one of the most successful branded fragrance in its class. "Glow" targets women in their early 20’s and late teens. According to Jennifer, this is the kind of scent that she would enjoy wearing herself.
2. P. Diddy’s "Unforgivable" perfume
P. Diddy, officially known as Sean Combs, is a multi-talented rap artist with quite an impressive record as an entrepreneur. His clothing line, Sean John Clothing, Inc, was launched in 1998 and is only one part of his entrepreneurial empire. Diddy also designs and sells high fashion sportswears and his name is attached to 10 different perfumes fragrances.
Diddy’s "Unforgivable" perfume is an Aromantic fragrance designed for men that boasts a distinct urban appeal. The fragrance was first launched in 2006 in collaboration with cosmetics giants Estee Lauder. A later version of the fragrance was launched in 2011 and went on to generate sales of $17.2 million in the same year. Since then, "Unforgivable" has become one of the bestselling fragrances in the celebrity world.
3. Elizabeth Taylor's "White Diamonds" perfume
Closing our list of top three bestselling celebrity perfumes is Elizabeth Taylor's "White Diamonds." Many will know Elizabeth Taylor for her celebrated acting roles, movie awards and marriages (she has had eight husbands, as of 2012). In addition to her career successes, Taylor has a collection of nine perfume fragrances to her name.
"White Diamonds" was her second perfume line that was launched in 1991 in collaboration with cosmetics giant Elizabeth Arden. The fragrance made global sales of $76.9 million in 2010, $67.2 million in 2008 and $54.9 million in 2011, making it one of the best selling celebrity perfume brand to date.