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Cash for shedding pounds: new government proposal

Almost two-thirds of adults and a third of children are either overweight or obese, costing the NHS the princely sum of around £1billion every year.
The Healthy Weight, Healthy Lives strategy highlighted that in the US, small bribes to incentivise people who need to shed a few pounds has worked well and they are considering adopting this technique in the UK.
We're wondering what Marjorie Daws would think of this scheme.