Katy Perry knows a thing or two about hair - in the space of just a few years she's worked a beehive, straight bob, curly locks and even a mane of electric blue. So it seems like a match made in heaven for her to have teamed up with hair experts GHD to become the new face of the brand.
Katy appears in the new ads for the hair styling giant, shot by David LaChapelle, writes Grazia. GHD's CEO (how many acronyms does the man need?) Paul Stoneham says: 'Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies GHD’s spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for GHD.'
Mrs Brand duly returned the gushing praise: 'I'm so excited to be working with GHD, especially using their tools on my California Dreams Tour. The products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming GHD campaign. Keep your eyes peeled!