Brad Pitt: the new face of Chanel Number 5
- Georges Biard - Wikimedia Commons
For the very first time, Chanel has chosen a man to front their classic No.5 fragrance. Representatives of both the couture fashion house and the Hollywood star are being tight lipped about the partnership, but an ad campaign and video clips for the luxurious fragrance are expected.
The announcement was made via Chanel's Twitter account. The brief statement said: "Chanel has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign for Chanel No.5."
Chanel No.5 has a long history. It was the first fragrance to be launched by Gabrielle (Coco) Chanel. It was launched in the 1922 to reflect the theme of 'the liberated spirit'. As time has passed the scent has developed iconic status. Throughout its history, liberated woman with sex appeal, sophistication and eternal beauty have been used to represent the fragrance, which was famously described by Marilyn Monroe as the only thing she wore to bed.
Hollywood actresses Nicole Kidman and Catherine Deneuve have been two of the most recent representatives. Since 2008, the face of Chanel No. 5 has been actress Audrey Tautou. Now it seems that Karl Lagerfeld, chief designer of the French fashion house, has decided to break with tradition.
Brad Pitt for Chanel Number 5 may be a departure from the normal way of things but he is probably the only male celebrity who could sell a woman’s fragrance. He will be well paid as brand ambassador for Chanel No.5. Pairing the world's best known fragrance with the world's best known actor is reported to be costing the fashion house £1million.